Twitter is another popular social media platform with more than 45 active users in Thailand and 300 active users from other countries around the world. The strength of using Twitter is about limitation of characters for each tweet to not exceed 280 characters and news update in real time fashion. Such real time news update does not include only hard news but also tweets about users’ lives, joining conversations or connecting with what’s happening or current trend by adding # (hashtag) in front of words or phrases. In addition, there are product review and other real-time services that catch users’ attention and result in extraordinary high volume of sales.
Twitter is like a Dark Horse in Online Marketing which helps build countless successful brands. Advertising on Twitter will certainly result in successful brands and campaign and meet your marketing objectives. Advertising on Twitter has the following advantages.
Advertising on Twitter can fulfil a variety of marketing objectives to make Ads campaign simple and answer the campaign question of brand including:
– Increase Brand Awareness
– Increase Brand Followers
– Increase number of Engagement in a particular tweet
– Increase number of Videos of GIFs views
– Increase number of video displayed by matching your videos with premium contents
– Increase number of clicks on a link to your website
– Increase the number of application downloads and installation
– Promote more frequent uses of app
The advantage of advertising on Twitter is that you can choose how you want your Ads to reach Twitter users who are interested in specific Keywords or those who follow any Twitter accounts. What you need is Twitter username that you want. Additionally, you can carry out ‘remarketing’ so that followers who used to watch or engage in a particular tweet as well as Lookalike audiences see you Ads.
You can measure performance in branding and increasing sales accurately with Twitter Ads Manager Analytics Dashboard
Promoted Accounts or Followers Campaigns. Promoted Ads suggest Twitter Brand accounts that users don’t currently follow but may find the Brand contents interesting. Promoted Ads are displayed on Timeline page and in the feature introducing “Who to follow” and Search results. The objectives of this Ads format are to increase number of followers to Brand accounts.
Advertisers can promote ordinary tweets by purchasing for their placement on Twitter. In other word, promoted tweets aim for users who are currently not your brand followers to see on Timeline of users’ profile page, or Top Search on Hashtag page. Promoted tweets are clearly labelled as “Promoted” at the left lower part of tweet. Other than that, Promoted tweets are just like ordinary Tweets and can be retweeted or liked.
In-Streaming Video Ads is an Ads format similar to Promoted Tweets, except that it can use Video for advertising and add the link to Brand websites in the Ads.
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To create Marketing Funnel that answers questions for all businesses Support branding and increase sales in the long run
Identify audiences that fit your need and prepare effective advertising campaign with Instagram Insight.
Guide how to use the effective content creation method and how to design images and videos Ads suitable for Ads campaign to get viewers’ attention and entice them to respond and buy our products
Create advertising through Twitter Ads Manager to reach the right target audience with the lowest pay per outcome for the great value of return from advertising
We can set budget for each Ads campaign as well as daily Ads views without limitation We will estimate the number of reach to target audiences and number of Ads viewed.
During execution of Ads campaign, you will receive feedbacks about its performance from our team of experts. We will send you report after the end of campaign along with recommendations
