E-Commerce business is one of businesses in Digital World with high growth around the world. It changes human lifestyle forever as people can do shopping at their fingertip. Online shopping business has become a market that all businesses are interested and intend to join
In Thailand, online shopping has high level of growth similar to other countries around the world, with the growth rate at 2% when compared to the global market. More than 80% of Thai people like online shopping services and are ready to re-engage the service again. Thai people’s behavior has also changed with more than 90% search for relevant data from online channels before making buying decision, thus makes online shopping platform so powerful. (Data from Focal Fair, 2020)
One of popular online shopping platform is Shopee as an E-Commerce platform people can trust. In the first half of 2020, it had been searched by using Keyword for more than 1 billion times and by using image for more than 400,000 times per month. Shopee is now the most popular platform with the highest number of users in Southeast Asia.
Shopee is, therefore, not just a platform for shoppers. With the very high rate of use, Shopee is another platform that a lot of shops in Shopee are interested.
In Shopee platform alone, there are millions of online shops and full of competitors. Before customers search and find our shop in Shopee, they may find other shops selling similar products. Advertising on Shopee will provide opportunity for our shop to reach and be more visible to target audiences. The more visible our shop is to customers, the higher chance that customers will buy our products.
Adversing on Shopee will increase the visibility of your shop by 22%. It will open the opportunity for new customers to reach your shop more.
Shopee will only charge advertising fee when shoppers click on your Ads. Exposure to your products from Ads is free. This helps control the cost.
Although Shopee charges advertising fee when shoppers click on your Ads, we can further control the advertising budget by setting your Ad’s Cost-Per-Click bid price.Bid price refers to the highest amount that advertisers are willing to pay for each click. With Digisaws’ Expertise, we can help you get the lowest bid price
and control Ad budget by setting daily or total budget cap.
Keyword Ads will appear on the Search page. When shoppers search with the Keyword that matches your Keyword Ads, your shop will appear first in the list of shops. It increases exposure to your shop in order to reach target audiences who wants to buy products similar to the ones you sell.
When shopping in Shopee, you will see functions “Similar Products” and “You may also like”. Discover Ads will make the shop of advertiser appear on these pages to attract more shoppers. It will also appear on the page “Daily Discovery” which displays products shoppers have been interested in the past 30 days.
Shop Ads will increase visibility and build Brand Awareness for your shop. Shop Ads will display both the shop name and logo at the uppermost placement on the search results page when shoppers search with Keyword matched with your Ads.
Advertising the shop on Shopee can display in all platforms with measurable outcomes
Can reach both core customers (Retargeting) and new customers.
To Increase sales on Shopee for up to 5-7 folds.
Analyze and check products and shops on Shopee suitable for advertising
Select Keyword that answer sales questions in each business and support branding and sales in the long run
Can measure sales outcomes whether the Ads, either Shopee Ads or Shopee CPAS, provides good Return On Advertising Spend (ROAS)
Adjust for most fit Keyword/Targeting at the lowest pay per click, for the highest sales volume and for the great value of return from advertising spend
We can set budget for each Ads campaign as well as daily Ads views without limitation We can estimate the number of reach to target audiences and number of Ads viewed
During execution of Ads campaign, you will receive feedbacks about its performance from our team of experts. We will send you report after the end of campaign along with recommendations
