{"id":7124,"date":"2022-11-17T18:59:33","date_gmt":"2022-11-17T11:59:33","guid":{"rendered":"https:\/\/digisaws.com\/?page_id=7124"},"modified":"2022-12-20T22:30:12","modified_gmt":"2022-12-20T15:30:12","slug":"google-adwords","status":"publish","type":"page","link":"https:\/\/digisaws.com\/en\/service\/media\/google-adwords\/","title":{"rendered":"Google Ads – English"},"content":{"rendered":"\t\t
1.At present, Google is the most frequently used website in Thailand and is the most popular Search Engine used for searching at 99.33%.<\/p>
2. The online sales through Google increases because most of people look for information or price comparison before making buying decision<\/p>
3. Compared to other platforms, Google has its strength in sales focus as people who search for information already plan or want to buy products or services.<\/p>
4. Our website can appear on the first page of Google right away without having to wait for probably too long like when we do Search Engine Optimization or SEO.<\/p>
5. Pay the fee only when people click on advertising.<\/p>
6. We must build brand awareness because that\u2019s what competitors do.<\/p>
7. Almost all businesses adapt to advertise online, particularly advertising through Google<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t After choosing keyword(s), next step that we must do is to define match type format. Each match type will result in different outputs and price per click. If Match type is not defined, the search will be too broad with expensive price per click.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t When people search from keyword(s), after clicking the link to website, the webpage should show products or services specifically matched with keyword searched. It will enhance user experiences and let Google see that our landing page is effective, thus results in low pay per click.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t One of factors causing people to click on ads is \u201cAdvertising copy\u201d. Good advertising copy should contain keyword(s) as it will result in high advertising rank and increase the chance of clicking again or increase %CTR which in turn lower pay per click. Additionally, Ad extension should be used to increase the chance of clicking.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t Do you know? If our ads were frequently disapproved, total score of the account would decrease and resulted in expensive pay per click as Google would consider the total score or quality of our account as well.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t \n\t\t\t\t\t\tAnalyze and check website or sales page suitable for your advertising and comply with Google Ads policy. \t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t5 Reasons why advertising on Google costs most people too expensive per click<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
1. Choose proper Keyword<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
2. Define Match type format<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
3. Webpage used for advertising not related to Keyword<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
4. Non-persuasive advertising copy causes low %CTR<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
5. Ads frequently disapproved by Google.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
Advertising Google Search by Digisaws can help!<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tCheck website or sales page\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t