Reach & Frequency – Who should use it, Plan for predictable pricing, Find your ideal audience, Set a frequency cap that aligns with your goal, Standard / Sequenced / Scheduled Message, Campaign Planner
Auction – Advertising Ecosystem, How to win ad, Pacing System (Budget Pacing), Ad Delivery and Optimisation Tools, Auction Pricing, Bid Strategy, Best Practise
TRP Buying – Facebook and TV, TRP Buying Solutions, PockeTVC, Use Cases, TRP Buying Process
Business Funnel and Objectives
เจาะลึกการการซื้อโฆษณา Facebook ในทุก Objectives
Brand Awareness – Ad Recall Lift, Estimated Ad Recall Lift
Reach – Optimise for Reach v.s. Impressions, Setting frequency caps, Market/Media/Message Factors