The type of content that has become the most popular among people from all walks of life and continued to be is ‘Video Content’. The video content that will catch attention of all target audiences needs to be between 15 seconds and 1 minute long. The platform that responds to the video content question with limited time and brief content is inescapably TikTok. TikTok is an application for short videos created with creativity and posted by users with the highest growth rate in the world. It was the most downloaded application in 2020 from both App Store and Google Play!
Furthermore, statistics showed that Gen Y-Z (age between 16 and 37 years) were the most active users of this App. A survey conducted by Oberlo found that 90% of Tiktok users spent 52 mins watching video contents posted on TikTok and visited TikTok several times a day.
All advertising videos launched on TikTok can very likely reach and be read by your target audience. In addition to such information about the efficiency in reaching audiences of TikTok, advertising on TikTok provides benefits as follows:
As we know, TikTok is the app to collect short video contents that draw consumers’ attention. It’s not only short, but can also be touching consumers. This is because TikTok has a variety of features that make video contents, both songs and Augmented Reality (AR) Effect, very interesting. Such features helped make several video contents go viral. TikTok has become a platform that we can produce advertising to answer questions about liking and trend of such viral video content easily. How the market responds to the Ads is depending up the Ads objectives.
To advertising on TikTok, we can specifically set target audiences. TikTok offers options for choosing target audiences comprehensively including demographic data and preferences. It also provides data about Lookalike Audience in order to search for target audiences with similar characteristics and interests like your core customers. Advertising on TikTok does not only retain core customers, it will provide opportunity to attract new customers.
Budget for advertising on TikTok can be flexibly adjusted by choosing to pay Lifetime Budget (minimum at 6,000 Baht) or Daily Budget (minimum at 200 Baht per day). You can set advertising schedule on the date and time that you want and measure outcomes effectively.
Brand takeover ads is the type of Ads on TikTok that can reach users the most. It is useful for the objective of increasing brand awareness. This type is suitable for famous brands already have Ads campaign but want to increase Brand Awareness. TikTok users will see the ads campaign pop up as soon as users open the TikTok app before entering the TikTok Feed page. The Ads campaign on TikTok will be more effective if the campaign is executed along with other Ads formats.
TikTok top view ads is a type of Ads that will create several million impressions per day. Top view Ads will be the first video to appear on TikTok feed page with a Call To Action for users to click and visit websites outside of TikTok App or can set a link to Business Account Page of Brand. It will appear for 3 seconds before showing Skip button for users.
In-Feed Ads is a type of Ads that appears while users are watching video contents on their own Feed Page. Its look may be similar to video contents on the Feed Page or you can produce Advertising similar to the one that goes viral at the time. The difference is that this video content has Call To Action button that allows users to click to visit websites outside of TikTok App or to Business Account Page of Brand as well. This type of advertising is suitable for SMEs’ business as it provides more flexibility in setting Ads budget.
The Hashtag Challenge is a type of advertising format suitable to create Challenge trend for users to engage with Brand. We can create Hashtag Challenge and set it to advertise on Brand Takeover or as Banner on Discovery Page depending on the Ads objectives and budget of Brand. Collection of video contents from the same Hashtag Challenge can be set to appear on Feed Page of regular users which sometimes can go viral.
Brand can utilize this advertising format to create various AR Effects for TikTok users to produce their own video content. It can be done along with Hashtag Challenge depending on the Ads objectives and budget of Brand. If more users utilize Branded Effect, Brand’s AR Effect can go viral. Therefore, this type of advertising will boost both customers’ brand awareness and engagement at once.
Choose suitable objectives of advertising to create Market Funnel that answer questions in all businesses To support branding and increase sales in the long run
Different types of Ads lead to different outcomes. We will choose the type of Ads that answer the question about Market Funnel suitable for each campaign.
Set the target audiences that fit with your need and perform Remarketing to re-engage past customers who used to visit our Website.
Guide how to use the effective content creation method and how to design images and videos Ads suitable for Ads campaign to get viewers’ attention and entice them to respond and buy our products
We can set budget for each Ads campaign as well as daily Ads views without limitation We can estimate the number of reach to target audiences and number of Ads viewed.
During execution of Ads campaign, you will receive feedbacks about its performance from our team of experts. We will send you report after the end of campign along with recommendations
