At present, online shopping behaviors of Thai people are among top 10 countries with regard to retail E-Commerce sales growth in the world. E-commerce in Thailand has continued to grow and played significant role in several forms of marketing. Of all E-Commerce applications, Lazada is ranked number one in term of active users.
Past statistics showed that Lazada was the E-Commerce platform that set the record number of sales in the tremendously popular campaigns so-called ‘Double-Digit’ Sales occurring once a month on a day with the same number as its month, for example, 11.11 or Double 11 Campaign. In 2020, Lazada achieved as high as 111 million baht of sales in just 3 minutes and more than 6 million orders on the day of 11.11 campaign.
Such record number of sales was not only a result of Lazada being the top E-Commerce application among users, but they were also because of advertising and promotions to support sales of stores within Lazada App.
Not only is Lazada the E-Commerce application for shoppers, but it is also the advertising platform to better increase the sales of stores. Advertising on Lazada has the following advantages.
Lazada is an online shopping platform with a lot of shops and full of competitors selling similar products at the same price. Shops that advertise on Lazada will make them more distinctive than their competitors. Customers see more products from your shops and finally makes the buying decision.
No need to worry that the Ads system will continue to charge you as you only pay when shoppers click on your products. Lazada is equipped with a system to validate if the clicks on Ads are appropriate. It will not charge Ads fee if there are evidences of, for example, unintentional clicks on products Ads, dishonest behavior resulting in artificial inflation of number of clicks; and system errors.
For all types of Ads on Lazada, you can control the period of advertising campaign and budget planned to spend. You can stop or adjust the campaign anytime to control the advertising cost.
Sponsored Search is a tool to increase sales on the Lazada Search Page. This tool helps customers search for products of the shop more conveniently. From the shops’ perspective, they can push their products to be more outstanding than their competitors, with the details as follows:
1. Create the ads campaign and set the budget
2. Choose product by its ranking from trendy products to products with high volume of purchase
3. Choose Keyword suitable for your product suggested by the Keyword planner system or by yourself
4. After approval of Ads campaign, when customers search for products by using Keyword we choose and click on the products, they will see our products.
This type of advertising will charge the shop only if customers click to see our products advertised through Sponsored Search
Sponsored Product is a tool to advertise products on the page about product’s details. Lazada will pull products with similar characteristics to the latest product that customer searched. It will appear on the Recommendation section. This type of advertising will help increase number of view and opportunity to sell products for the shop.
This type of advertising will charge only when customers click on sponsored products.
Sponsored Service is an advertising tools that Lazada collaborates with Partners including Content Creator, popular websites, leading advertising networks, and leading cashback applications. There are more than 12,000 partners in its network in Southeast Asia.
Sponsored Service is an advertising through the use of Banner created by the shop, with its size set by Lazada. After the approval of advertising and banner, Lazada will bring such Banners to promote the products through various channels provided by Partners.
This type of advertising will charge only if customers click on Banner to visit the online shop and purchase the product after the click. If potential customers only click on the Banner but do not buy product, there will be no charge. The advertising fee paid to Partner is set at 4% of the total volume of sales.
Advertising the shop on Lazada can display in all platforms Outcomes are measurable.
Can reach both core customers (Retargeting) and new customers.
To Increase sale and Return On Advertising Spend (ROAS)
By advertising on Lazada
Analyze and check products and shops on Lazada
suitable for advertising
Select Keyword that answer sales questions in each business and support branding and sales in the long run.
Can measure sales outcomes whether the Ads, either Lazada Ads or Lazada Collaborative Performance Advertising Solution (CPAS), provides good Return On Advertising Spend.
Adjust for most fit Keyword/Targeting at the lowest pay per click, but for highest sales volume, for the great value of return from advertising spend
We can set budget for each Ads campaign as well as daily Ads views without limitation We can estimate the number of reach to target audiences and number of Ads viewed.
During execution of Ads campaign, you will receive feedbacks about its performance from our team of experts. We will send you report after the end of campaign along with recommendations
