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Instagram is Platform for sharing information, experiences and telling stories mainly through “photos”. At the moment, there are more than 1 billion active monthly users. More than 100 million photos shared daily with over 500 million users read Instagram Stories every day.
Instagram plays significant roles for business sector. More than 25 million companies do business on Instagram with 8 million business accounts in the Business Profile form. There are 1 million business advertisements, generating 7 billion dollars in total annual revenues. In addition, 78% of Influencers create brand campaign on Instagram
More than 90% of users follow business accounts and 72% of them really purchase products when they read Ads appeared on Instagram.
The reasons why people popularly use Instagram. Instagram links personal interest of individual people with others It can tell stories through photos and videos innovatively created by utilizing various features available in Instagram. Business sector can use strengths of Instagram to help increase brand awareness & recognition, and boost sales.
Basically, Instagram is an easy-to-use, easy-to-understand, uncomplicated application focusing on communication mainly through photos. Communication via photos is very efficient as customers can see photos of products and product highlights which in turn persuade buying decision. To create interesting photos and videos in Instagram, Instagram has numerous features to help produce outstanding photos and videos.
For people who want to do business on Instagram.There are tools to assist in online marketing, particularly Business Profile equipped with Business Tools to set advertising budget, allocate budget, and choose target audiencesto make your online advertising more efficient.
When you use Business Account to do business on Instagram
You can use its features specifically designed for business operation, like “Start Order” button. Using Instagram help increase brand awareness for business expansion, boost sales, and reach customers and core target audiences better
One benefit of using Instagram with Business Account is We are able to access to in-depth data, for example, number of view, number of engagement as well as demographic profile of users who reach our posts. We can use such information to improve contents planning and online marketing for more efficiency.
Instagram Stories Ads appear on the Instagram Stories area while scrolling to see. Instagram Stories of friends whom we follow. Its contents are different from regular Instagram story as it will not disappear after 24 hours. If it is a photo, it will show for 5 seconds, while video will show up to 15 seconds. In order to show photo in ads in attractive fashion, the photo should be in portrait-style format with ratio 1.91:1 or 16:9.
Advertising via Photo Ads will appear on the Instagram feed
Both square- and landscape-style photos can be used.
Caption not exceed 2,200 characters can be added under the photo.
This type of Ads is similar to Instagram Photo Ads with the only change in using videos instead of photo and appear on Instagram Feed.
Its unique characteristic is that it attracts target audiences with motion pictures and light, color, and sound. Advertising video can be up to 120 seconds long, and display in both landscape and square style with caption of up to 2,200 characters
Carousel Ads is a type of ads in which additional photos or videos are displayed in slide-show style. We can use photos or video alone, or both photo and video together. The image aspect ratio of photos or videos is usually at 1:1.
Instagram Collection Ads also appears on Instagram feed with photo or video on the top of page followed by several photos. When clicking at a photo, it will show photos of products with name and price for customers to easily choose and buy preferable products. When clicking to choose a particular product, it will directly link to the order page of website.
Discovery Ads will appear in Discovery function on Instagram.
We will see advertisement along with photos that users upload on Instagram.
This type of advertising is special as it will help reach new audiences.
Ads campaign on Instagram via Ads Manager can choose various advertising objectives more than Instagram ads campaign done directly from mobile device.
Ads campaign on Instagram using Ads Manager can choose a wider range of audiences from core (new) audiences and custom audiences for retargeting to lookalike audiences. If ads campaign on Instagram done directly from mobile device, however, only core audiences can be chosen.
Ads campaign on Instagram done through Ads Manager can create various advertising styles including photos / videos / slideshow / carousel / collection and stories. If Ads campaign done directly on IG, Carousel and Collection Ads formats cannot be chosen.
To create Marketing Funnel that answers questions for all businesses Support branding and increase sales in the long run
Identify audiences that fit your need and prepare more effective advertising campaign with Instagram Insight.
Guiding how to use the effective content creation method and how to design photos and videos.
Create advertising through Ads Manager with special technique to reach the right audiences at the lowest cost per outcome for the great value.
We can set budget for each Ads campaign as well as daily Ads views without limitation.
During advertising period, you will receive feedbacks about Ads performance from our team of experts with real-time report.
