English
1. Thailand has over 50 million Facebook active users ranking on the 8th place globally which is a very huge market per se. Furthermore, Facebook is the 1st in terms of ranking on the total advertising spend comparing to various other online media platform with over THB 5,762 million in 2020.
2. General consumer typically spend over 2 hours daily on Facebook and approximately 14 times of daily log in.
3. Facebook allows you to track real users data on its platform which differs from various other platforms where data are tracked through cookies, hence, you’ll be able to track the performance of the ads much more precisely.
4. Facebook allows you to reach out to your targeted audience at any place, time, and device in accordance with the customer journey concept.
5. Facebook ads allows you to create specific ad set for specific group of target audience in accordance with their interest and behavior with various ad format selections on hand.
6. Facebook ads allows you to build brand awareness as well as track sales data.
7. All businesses are turning to online advertising especially on Facebook.
Believe it or not, there’s still people using the boost post button from Facebook page to buy ads. Bad performance is guaranteed if you’re taking this approach as ad configuration options are very limited! For example, you can only select from 2 ads objective when in fact there are 11 options in total. Additionally, you can only target at one target group without being able to test various different target groups and various other limitations.
Ads Manager is a much more efficient approach to manage ads than boost post because you have more ads objective options that’re more suitable for your business objective. Each ads objective generates different performance and KPI, however, cases where business chose reach as an ad objective while their business objective is to generate sales are frequently witnessed; or cases where business focuses on generating new messages and is faced with a high cost per message, while in fact they’ll need to incorporate other ads objective in order to push the consumer through the marketing funnel.
Apart from selecting a suitable ads objective for your business, “target audience” is another key element you should be focusing on, which can be broken down into 3 main groups as follow:
Which among the 3 groups should you go for? The answer is all 3, in order to generate sales and grow your business in the long run, but you’ll also need to go into detail on each group, as well as doing a lot of testing to compare the performance and discover the best target audience.
Did you know that the average time consumer spend their attention on the news feed is only 0.25 secs! If you’re not interesting enough, it’s almost far from possible for your ads to catch the attention of the target audience. Even if they stopped, how can you make your brand memorable and generate sales. The secret to ads running is you’ll need 2-3 versions of the same ad in order for Facebook AI to select the best performing ads. The ads format is also important, whether it’s a post from your page or an ads created using the Ads Manager (aka dark post).
After running the ads, another key effort lies within ads optimization. You’ll have to consider first your ads objective, then you can focus on the appropriate key metrics since different objectives focus on different KPI. From that, you’ll need to evaluate the result in order to spot the best sales generating target audience and ads where you can continue running.
To create a Facebook Marketing Funnel that’s appropriate for brand building, sales generation, and business growth in the long run.
Utilize all 3 target audience groups namely Core, Lookalike, and Custom Audiences to test for the best audience. Also apply remarketing technique and Facebook Pixels tagging.
Provide advices on both text and visual to create an attention capturing ads that generate sales.
Utilize a special technique of ads creation using an Ads Manager to reach out to the right target audiences most cost efficiently.
Feel free to specify the total budget and daily budget for each ads campaign as you found appropriate.
During advertising period, you will receive feedbacks about Ads performance from our team of experts with real-time report .
*Cost per result depends on various factors including product or service / price point / key differentiating factors / customer demand
