Formulate the plan for Influencer Marketing

by Key Opinion Leader (KOL) and Influencer

        As the world changes, customers’ behavior also changes. Advertising on traditional media like radio, TV, billboard, and printed media – both newspaper and magazine, may create brand awareness, but they are no longer powerful enough to affect customers’ buying decision. At present, when consumers learn about new products recently launched into the market, they usually search for information about their product details and review by users in the Internet before making buying decision. Then the question is “who” will consumers “trust”? If those persons are the ones who provide the information, they cannot be just anyone or representative of the brand itself. They are Key Opinion Leader and Influence for those consumers.

        Key Opinion Leader is a group of people with expertise in industry or in a particular fields like Science, Food, Entertainment, or Business. Although KOL may not have a large number of followers on social media, but they are admired and trusted who always provide knowledge or recommendations to consumer groups. For Influencer, they may have a lot of followers on social media and always provide opinion about general social issues. Most of their followers would follow because they like influencers’ ideas and opinions.

        Nonetheless, both KOL and Influence share a common characteristic of being loved by particular groups of consumers. We may ask KOL and Influencer to present our products or services in a credible fashion and push for brand awareness and interest among consumers, stimulate their desire, make buying decision, promote trust, and continuously support our products and services. This is a way to effectively and innovatively promote sales.

        At Digisaws, we will help guide your business to be a successful one under the leadership of KOL and Influencer. We will select and connect you with KOL and Influencer based on the number of followers in the following 3 levels.

  • Macro (with more than 100,000 followers)
  • Micro (with 5,000 to 100,000 followers)
  • Nano (with 1,000 to 5,000 followers)

        to present products or services via social media channels like Facebook, Instagram, Twitter, YouTube and others. We will plan to choose date and time for promotion or campaign as well as provide guidance on how to produce contents most suitable to answer your business questions and marketing goal. Customer can monitor the measurable outcomes through summary report at the end of each campaign. You can be confident that marketing delivered through KOL and Influencer will successfully meet the goal.

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